Design Trends Of 2023

Looking for inspiration for your projects? The MyPlanet design team has compiled a list of the best design trends to watch out for in 2023. With these trends, 2023 promises to be an exciting year for UI/UX design. Read on to learn more about what's new in the world of design.
Nazar Verhun

Nazar Verhun

Founder, Lead Designer

Design Trends Of 2023

Get Ready For A Trip Down Memory Lane As The 90`S Make A Comeback With Neon Signs And Retro Designs. 3D Animation Is Also Expected To See A Resurgence And Become More Accessible To Designers Of All Levels. Dark Mode Is Becoming A Popular Choice For Websites And Apps Due To Its Ability To Reduce Eye Strain And Improve User Engagement. Artificial Intelligence Is Also Set To Play A Bigger Role In UX Design, Helping To Personalize Content And Streamline Research Processes. And Finally, Large Font Sizes And Immersive Experiences Continue To Be A Popular Choice For Websites, With Leading Brands Using Them To Engage Users And Keep Them Exploring.

Back to 90`s

The resurgence of '90s nostalgia in design has been a prominent trend in recent years and is set to continue in 2023. Neon signs, game consoles, CDs, and denim suits are iconic symbols that evoke memories of the past, and designers have embraced the aesthetic and cultural references of the '90s in their work.

The popularity of the '90s nostalgia trend can be attributed to its appeal to both millennials and Gen Z. Millennials grew up during that era, experiencing the rise of technology, the birth of the internet, and the cultural impact of iconic TV shows, movies, and music. Gen Z, on the other hand, has developed a fascination with the '90s through cultural osmosis, online content, and a desire to connect with a time they didn't experience firsthand.

Gen Z designers, in particular, have embraced the classic '90s concept in their work for the past few years. They draw inspiration from the vibrant colors, bold patterns, and distinct aesthetics of the era. Diphamine colors, characterized by their bright and intense hues, play a significant role in recreating the nostalgic atmosphere. These colors attract attention and create a fiery mood that resonates with the energy of the '90s.

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3D Models

3D animation has indeed emerged as a captivating and engaging user interaction tool in UX design. The ability to view subjects from different angles adds a dynamic and immersive element to the user experience, making it a compelling trend to watch in 2023.

While three-dimensional design is not a new concept, advancements in technology and design tools have paved the way for a resurgence and evolution of 3D UX design. In the coming year, we can anticipate the availability of more accessible and user-friendly design tools that simplify the process of creating 3D designs. This accessibility will benefit both amateur designers who are new to 3D and experienced professionals seeking to incorporate more interactive elements into their designs.

One of the exciting applications of 3D animation in UX design is the inclusion of animated logos or figures. Adding movement and life to a static design element can significantly enhance its visual appeal and create a memorable impression on users. Animated logos, for example, can bring a brand to life and establish a stronger emotional connection with customers. Similarly, incorporating animated figures or characters into designs can evoke a sense of storytelling and interactivity, making the user experience more engaging and enjoyable.

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Dark mode

If you have noticed, the dark theme has been emerging, and how; it’s come to the fore. The dark themes were just for mobile devices previously then they emerged as many social media platforms have adopted the same. Also, many prominent websites have implemented the same for a customized user experience.

They say implementing dark themes in your websites amplifies user engagement and experience; it’s because users often spend more time on the screens, and converting the theme into dark actually reduces the fatigue that eyes bear. Also, dark mode works best for app design. Especially when the user can change from light mode to dark mode.

This is not a new trend—Apple, YouTube and Google have used dark mode for years—but it’s becoming more of a default in UX.

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AI-driven content

In the rapidly evolving field of user experience (UX) design, machine-learning algorithms and AI-powered tools are playing an increasingly significant role. These technologies enable AI content to adapt to the individual needs and preferences of each user, creating personalized experiences that enhance engagement and retention.

While UX designers have traditionally relied on their expertise and intuition to shape user interactions, they are now embracing AI tools as valuable resources within the creative process. AI algorithms can analyze vast amounts of user data, including browsing behavior, demographic information, and previous interactions, to gain insights into individual preferences and tailor the content accordingly.

By leveraging AI in UX design, designers can streamline their research processes and automate certain tasks. For example, AI-powered content curation tools can analyze user preferences and behavior patterns to select and recommend relevant content in real-time. This automation not only saves time and effort for UX designers but also ensures that users receive personalized and contextually appropriate content.

The use of AI content in UX design aligns with the prevailing sentiment of 2023, which emphasizes the importance of delivering personalized experiences. In today's digital landscape, where users are bombarded with vast amounts of information, capturing and retaining their attention is a significant challenge. AI-powered algorithms can help address this challenge by pinpointing the most relevant and engaging content for each user, increasing their overall satisfaction and likelihood of continued interaction.

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Large font size and immersive experience

The trend of using large text and large images on websites has become increasingly popular in recent years, and it is expected to continue for a long time. This design approach is visually appealing, enhances readability, and provides a seamless user experience. When you browse through the websites of renowned global brands, you will notice a consistent pattern of using enlarged headings such as H1, H2, and H3, as well as larger plain text throughout their webpages.

By increasing the size of the headings, brands can grab the attention of their visitors and guide them through the content hierarchy. This makes it easier for users to scan the page and quickly grasp the main points or topics being presented. The larger text size not only improves readability but also adds an element of visual impact to the overall design.

In addition to large text, the use of large images has also become prevalent in modern web design. By incorporating high-resolution visuals, brands can effectively convey their message and create a more immersive experience for the users. One notable example of this immersive design approach can be observed in the websites of automobile companies. These sites go beyond merely showcasing the exterior of the vehicles and provide detailed information about the interior, including the dashboard, seats, and engine.

Overall, the combination of large text, large images, and immersive design elements contributes to a visually striking and engaging website experience. This design trend not only captures the attention of visitors but also encourages them to explore and interact with the content in a more meaningful way.

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