UX designers begin their work by researching and analyzing user needs. They conduct ad hoc research, such as user interviews, focus groups, and product interaction analysis, to gather information about users' needs, preferences, and ways of interacting with the product. This information helps UX designers create products that meet the needs of users.
In the process of user research and analysis, UX designers use various methods such as user psychology, sociology and anthropology. They can also conduct competitor research to understand what products are already available in the market and what opportunities exist to improve their product.
After collecting information, UX designers analyze it and create user personas, which helps them better understand their audience and decide what features and functionality should be in the product. As a result of this analysis, the UX designer can create a design plan and product prototype to demonstrate how the product should look and function.
UX designers are responsible for creating an information architecture that defines the structure and organization of information in a product. This means that UX designers must understand how users search for and interact with information in order to create a logical and user-friendly product structure.
Creating an information architecture includes developing a navigation scheme and page structure, creating a category tree, and organizing information according to its importance and logical order. UX designers must consider how users interact with the product and solve problems they may have with navigation and information retrieval.
In the process of creating an interaction, UX designers consider various factors, such as ergonomics and usability, which ensure that users can interact with the product effectively and satisfactorily. For example, UX designers can use different navigation methods, such as menus, tooltips, and search bars, to help users find the information they need. They can also create interfaces that meet the needs of users, ensuring usability and accessibility.
An important component of the work of a UX designer. After creating the design, the UX designer must hand it over to the developers who will implement it. In this process, it is important to ensure a clear and convenient interaction between the UX designer and developers.
To ensure effective interaction, a UX designer must understand the technical capabilities and limitations of developers. For example, if a design contains complex animations or effects that cannot be implemented on a given platform, a UX designer should be prepared to explain why and interact with developers to find compromise solutions.
In addition, a UX designer should provide proper documentation and clear instructions for developers. This may include creating mockups, functional descriptions, technical requirements, and other documents that will help developers better understand the task and its implementation.
Testing helps to check how well the product meets the needs and expectations of the users. For this, a UX designer must conduct various types of testing, such as real user testing, expert testing, A/B testing, and others.
Real user testing is the process of gathering feedback and data from people using the product. A UX designer can conduct focus groups, interviews, and observations to gain valuable insights into how users interact with the product, what problems they encounter, and how they can be solved.
Peer testing is the process of getting feedback from design and UX professionals. A UX designer can ask experts to evaluate a product's design from the point of view of user experience, to evaluate its effectiveness and comprehensibility. This can help identify potential problems and improve the product.
A/B testing is the process of comparing two versions of a product to determine which one performs better. A UX designer can conduct A/B testing at various stages of product development, such as mockups and prototypes. This allows you to identify the most effective solutions and improve product design.
After testing, the UX designer must analyze the received data and user feedback. Based on this analysis, it can make changes to the product design to improve its user experience.
This means developing documentation that contains design rules and principles that are used in all of the company's products. Such standards ensure consistency and unification of product design.
Documentation can contain a variety of elements, including color palette, typography, interaction of elements on the page, dimensions and proportions of elements, and more. Examples of good practices and examples of how to use design elements correctly may also be included.
Establishing design standards helps ensure that a company's products have a consistent look and feel to users, leading to increased usability and increased customer satisfaction. In addition, design standards ensure effective communication between different product development teams and ensure that best practices are used across all company projects.
In general, the work of a UX designer is to create products that provide convenience and satisfaction from interaction with users. This requires the designer to have great attention to detail, analytical skills, and the ability to communicate with customers and developers.