logo project

Website and Branding for Luxury Architecture Design Company Federal

Real Estate
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Our Contribution

Market Research  

Competitive analysis

Projects Roadmap  

Project Sitemap  



Real Estate


3 month


UX/UI designer

Graphic designer

Project manager

Lead UX/UI designer


Dubai, UAE

Federal is proud to be one of Dubai’s most respected luxury architecture design companies. We create luxurious, yet liveable, residences and strives to deliver exceptionally high, personalized levels of service – values which lie at the very heart of our business.The design developed for Federal best represents the company's projects and values. The product is modern and unique.

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We appreciate the attention to detail and the level of professionalism demonstrated throughout the project. The branding elements and the UX/UI design are cohesive and visually appealing, creating a strong visual identity for our company.

Mohamed Walid, Business development director at "Federal-ec"

Read Full Review
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Designer’s Review

I'm thrilled with the outcome of the branding, UX/UI design, and development project for Federal. The design effectively represents the company's values, delivering a modern and unique visual identity. I believe it will elevate Federal's brand presence and attract discerning clientele. Thank you for the opportunity to collaborate.


Poor navigation: The website may have had a complex or confusing layout, making it difficult for users to find what they are looking for. This can lead to frustration and an increased bounce rate.

Outdated design: An old design can make the website look unappealing and unprofessional. Users may be less likely to trust the website and choose to use a different platform.

Lack of mobile responsiveness: With the increasing use of mobile devices, a website that is not optimized for mobile devices can be frustrating to


Improve navigation: Simplify the layout, make the menu easy to understand, and use clear labeling to help users find what they are looking for quickly. Consider using a search bar, filters, and sorting options to help users narrow down their search results.

Update the design: A modern and visually appealing design can help build trust with users and make the website more engaging. Use a clean and simple layout, high-quality images, and intuitive user interface elements to make the website more attractive.

Optimize for mobile devices: Ensure that the website is mobile-friendly and responsive to different screen sizes. Use responsive design techniques to adapt the layout and content to smaller screens, and make sure that buttons, links, and menus are easy to tap with a finger.

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Projects Roadmap

A roadmap is a strategic plan that outlines the design team's goals and priorities for the real estate website over a specific period of time. It helps to ensure that everyone is aligned and working towards the same objectives, and provides a clear framework for decision-making and resource allocation.

federal - project roadmap

Project Sitemap

When developing the sitemap for Federal's real estate site, we included all of the site's pages, such as real estate listings, detailed property descriptions, articles, and contact information pages. We have also ensured that all pages have appropriate titles and meta tags to improve SEO.

federal - project sitemap


We developed wireframing for the Federal real estate site to display the visual placement of blocks on the real estate site with. We have also created wireframes with a list of properties and pages with descriptions of individual properties, to ensure maximum user comfort and improve their experience of interacting with the site.

federal - project wireframing

UI Design Process

Developing the user interface (UI) for Federal's real estate website proved to be a challenging and lengthy endeavor. We embarked on an extensive journey, beginning with thorough research into the preferences and demands of our esteemed customers. By crafting prototypes and subjecting them to rigorous customer testing, we ensured that our design catered to their needs.

Once the preliminary phase was complete, we delved into the task of establishing a design and style that exuded a sense of luxury architecture design, professionalism and engendered trust in our company. Collaborating with a skilled graphic designer, we meticulously crafted an aesthetically pleasing and captivating design.

federal - project ui process

Home Page Design

As a result, we got an attractive, convenient and effective user interface for our users, which ensured a high level of satisfaction, traffic to our site and allows you to see the luxury architecture design.

federal - project home page design

Logo Anatomy

The branding process for Federal's real estate website has been very successful in building a strong and recognized brand in the real estate industry. Based on this data, a branding concept was developed that included a color scheme, typography, logo and images that were relevant to our audience and reflected the company's core values.

The logo was designed with the company's core values in mind and was appropriate for its audience. The images used on the site and in marketing materials have also been automatically selected to convey the appropriate atmosphere and values of the company.

federal - logo anatomy

Brand colors

The color scheme was chosen to convey a sense of reliability and trust, as well as promote brand recognition. Blue and green were chosen, symbolizing calmness, stability, balance and reliability.

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The typography was chosen to convey a professional and modern image of the company, using clean lines and geometric shapes.

federal - project typography